Sunday . 14 Jul. 2024

How to increase domain authority of your website in 2020?

How to increase domain authority of your website in 2020?

Google Algorithm considers more than 200 factors for ranking any websites on Google. One such factor is domain authority (DA). Domain Authority is simply a metric that tells the authority of your website. It is maintained by Moz and the rating varies between 1-100.

DA is the factor that indicates the quality and relevance of backlinks built over time and can fluctuate when the quality of the link profile of others as well as your site changes.

Most people think that DA is an important ranking factor but Google has clearly stated that it is not the ranking factor for its search algorithms.

The website having higher DA may rank high on Google but higher DA doesn't guarantee the first-page rank. But if you have a weaker backlink profile, it is obvious that you will find it tough to beat your competitors.

Recent research shows that site having good domain has contributed to 20% of its SEO success. There are three important factors to be considered while calculating the Domain Authority of Website. They are number of websites linking to you, number of sites each referring domain links to, DR score of linking domains.

You can check your DA with the help of a free tool by Moz.

Domain Authority Vs Page Authority

Domain Authority is the metric developed by Moz team that predicts how well will website rank on Google. The chance of ranking is higher if your website's Domain Authority is higher.

Page Authority, on the other hand, is a metric that tells how well a particular page ranks on Google or other search engines. It was also developed by the Moz team and provides the rank that ranges from 0-100.

Both the Domain Authority and Page Authority are calculated by the machine learning algorithm.

Now, let's move deeper on how to increase the domain authority of your website in 2020

How to increase the domain authority of your website in 2020?

You should consider your overall SEO for improving your Domain Authority.

1. Optimize on-page content

On-page SEO is nothing but optimizing and improving your content for better users' experience and search visibility. Optimizing them properly helps to build a solid foundation for Search Engines.

Some of the important factors of on-page SEO are an appropriate use of heading and subheadings, page URL structure, properly optimized meta title and description, internal links, properly sprinkled LSI keywords and properly optimized images and videos alt-text to name few.

2. Create a blog post with over 2000+ words

Your blog must contain 2000+ words if you want to rank in Google's top 10 organic positions. Yes, long content definitely takes time to create but will generate quality traffics and backlinks in results. 

According to research conducted by Buzzsumo on 100M article, it was found that the long-form of articles generated the most shares and engagements on social media.

How can you create more and more engaging content?

Search for trending topics using tools like Google trends and write more and more how-to related guides.

Gather all the data and information for your topic and make sure to do extensive research before writing a long-form of content.

Create a proper format for your blog post.

Now, start writing your content and make sure to include shorter paragraphs

Check for all the spellings and grammar mistakes before publishing your content.

Promote your blog on various social media platforms.

3. Improve internal linking structure

Why is internal linking important? Internal links help the user navigate within different pages inside your website with ease.

It is very important to increase user engagement and also Google finds it easier to crawl your website.

Here are some tips to improve your internal linking

Don’t keyword stuff your anchor text.

Interlink all the relevant content.

Make your all internal links " do follow".

4. Increase dwell time of your site

You can reduce your site's bounce rate by increasing your website's dwell time. Both factors are very useful for improving the Domain Authority of the website.

It is an important metric that calculates user engagement, session duration, and CTR. You will get a better ranking when people spend more time on your site engaging with your content.

To give a layman's definition, dwell time is the amount of time that users stay on your site without hitting the back button.

Here are some tips to increase the dwell time of your site.

Create long-form content ( 2000+ words)

Interlink regularly and wisely.

How related posts under every blog post.

5. Build quality links

Building quality links can help you improve your site's DA. Always remember that the links you build must align with your product or service.

Building a link that harms your SEO is a big NO-NO.

Your DA gets badly affected if your websites contain broken or bad internal or external links. So, do regular checkups and remove all the toxic links from your website.

Update all your broken internal links and keep eye on backlinks that come from bad sources.

6. Interlink to your old posts

Interlinking is simply linking to your old posts. Make sure to focus on the right keywords which can drive you a massive amount of traffic.

Interlinking can generate more and more organic search traffic, helps in the ranking, increase page views, and helps search engines to crawl each and every page. If you are a WordPress user, you can perform automatic interlinking within a post. Plugins like SEO smart links and Mentionable can really help you.

7. Make your site mobile compatible

These days the mobile-friendly website is the most for improving SEO. This is because more and more people are browsing the internet with the help of mobile devices.

Your site should be capable of auto-adjust to the user's screen size and if it's not able to do that people will immediately leave your site.

You can check whether or not your site is mobile compatible by using a free tool by Google. Google's Mobile-Friendly Test with crawl through your site and provides you detailed reports and some recommendations on how to make your site mobile responsive.

There are some excellent tools to check every link on your website without having to check it manually.

8. Increase your page's loading speed

Page Loading speed also impacts your Ranking as well as Domain Authority. It has a direct correlation with the user's experience. If your site takes too long to load, the user will end up leaving your site which in turn increases your bounce rate.

9. Open external links in new tabs

You can reduce your site's bounce rate by opening external links in new tabs. But how? Well, user's will be in separate tab waiting to return your site. You can use a plugin like " open external links in new window" in WordPress.

Our main aim here is to reduce the bounce rate as these factors have a direct impact on Domain Authority. The bounce rate is the exit rate from your site.

10. Increase social signals

To increase social signals means increased social media mentions and interactions in comparison to other pages with low ranks.

Social signals can help to improve Domain Authority as well as a ranking on Search Engines.

To increase social signals start to promote your content on various social media platforms and the easiest ways to do this include social sharing options directly from your blog post.


We have listed the top 10 important factors to take into consideration for increasing the Domain Authority of your website. Good domain authority helps you generate huge amounts of traffic and indirectly rank higher on Google.

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